Did you hear the one about the Jewellery designer/marketing expert who decided to start a jewellery blog one day?
The blog quickly picked up momentum (with a little help from Instagram) and before she knew it she was being invited to jewellery events (including one in Paris).
Yup that’s me.
My life changed when I started my blog and got obsessed with finding ways to get it noticed. That blog honed my marketing and social media skills and fuelled my passion for jewellery. And now I’m pouring that knowledge back into the industry I love through marketing coaching and training.
I first started my blog because I wanted to help promote independent jewellers, and help to grow the contemporary jewellery industry. That’s why big ‘WHY’, my reason for being. The reason I put so, so many hours into what I do.
Then I realised that I can make a BIGGER difference if I take all the marketing and communications skills I’ve learned over the last 15 years and teach those jewellers how to market themselves more effectively, through online courses and coaching sessions.
So you can now book one-on-one sessions with me and also take my online courses.
I’m a self-taught jeweller, with a background in journalism and marketing/communications.
I started The Jewellery Spot blog as a way to promote contemporary independent jewellers. And as time went on, I realised I could help pass on my marketing knowledge and skills to help jewellers build their brands.
I now offer coaching and training courses to help jewellers like you get up to speed with digital marketing.
Let me help you create your dream business.
Everything should be explained simply, so this is a waffle-free zone (except for the tasty variety!)
The mind is so powerful. Holding the right beliefs can be the key to unlocking your success.
We all need a bit of inspiration in our lives. It’s the virtual cherry on top of our cakes.
We can do great things alone, but greater things as part of a community. Proximity is power.
Marketing your business doesn’t have to be complicated or scary. It can actually be fun, once you know what you’re doing!
Over 15 years in the communications industry, I’ve learned:
If you’re an amazing jewellery designer, then chances are you might not be a marketing expert, financial whizz and all round business expert.
And you know what, that’s ok. You can’t be expected to know everything…you’ve just got to know where to go to upskill. You wouldn’t expect to know how to play the piano without a few lessons, would you? So don’t feel bad that you don’t know EVERYTHING about marketing.
That’s where I can help…
Even with more than 15 years of communications experience (working for the BBC as a journalist, then in PR and communications for a large company), I still took me a while to actually realise the way to get quick results was….wait for it….ask for help!
Yes, I had a lot of marketing skills, but even with all my skills, it was still going to take me longer than I wanted to build my business.
Until I realised I could pay to learn someone else’s methods and get guaranteed results super-quickly!
I mean, it sounds so obvious when you say it like that doesn’t it?! But it wasn’t obvious to me!
And the first time I made a big investment in myself it was scary. But I KNEW I had to do something different. I knew just doing the same things would get me the same results.
As soon as I made that investment, everything changed for me. And I’d love to help you do the same.
Check out my MOT coaching packages below to see how I can help you get results quickly.
“The fact that my about page is about my customer and not about me was a revelation! It seems obvious when you say it, but I hadn’t been thinking that way at all.”
“Victoria showed me a way of approaching an age old website must have in a new and interesting way.”
“This short course has given me fresh and exciting ideas to update, not just my about page but all of my online content – It is a great benefit to have guidance from an expert marketer that has first hand experience working as a jewellery designer-maker within our industry”
“The (Rock your about page) course was really useful.
“It was delivered very effectively and everything explained well, with time for questions afterwards. The provision of a workbook was a great addition to be able to come back to the course going forward.”
“I’ll definitely use the information in the future, and Victoria had some excellent insights.”
“The course was very well laid out, making it easy for my artist brain to follow and understand. Plus her voice and lovely accent are really pleasant to listen to.
I’ve taken other summits and webinars, but this one was actually helpful.”
“Victoria delivered the session (Rock your about page course) with passion and conviction and it was evident that she has the knowledge and experience that you would expect from such a course.
“The content of the course was an eye opener but breaks it down into bite size instructions and advice, which makes the daunting process so much more approachable.”
“Victoria is very humble and her specific focus on the existing (Instagram) account and how to make changes were invaluable.
“Marketing coaching can sometimes be a little too intense, but Victoria’s natural and relaxed way made it a really enjoyable experience.”
I’d love to answer any of your questions…just drop me a line and fire away!