INSPIRING AND EDUCATING JEWELLERS
2020, let’s face it, we’re so over it. For most of us, it hasn’t really lived up to our expectations. And whilst it’s certainly been a wild ride, it was one we could have all done without. So we’re pinning our hopes on 2021 and to make sure we make the most of every drop […]
I found out not only are they an INCREDIBLE business tool (which I already suspected), but I also found out they’re incredibly fun!
Yup, it’s that time of year again…where we start to think about Christmas…and how to make the most of the busy shopping period. Chances are you might have already mapped out your Christmas plans, what products you’re going to offer, where you’re going to sell them. But I guarantee there’s one thing that you might […]
Don’t you just lurrrve hashtags? Eh? What do you mean, you don’t see the point of them?! There’s just SO much you can do with hashtags, that I bet you don’t even realise you’re not using them to their full potential. I’m guessing you put a load of hashtags in your posts and cross your fingers […]
I’m going to jump straight in and address the elephant in the room (hope you don’t mind me being direct, but that’s kinda my style!) So how’s business? Have things been really tough recently? If so, you’re not alone. So many makers rely on selling their work in shops, markets and fairs. Which was working […]
There’s no doubt. Growing an email list is THE most important thing you can do for your business. If you have an engaged email list then you have got a group of fans ready and excited to buy your next product. It’s the number one way to make your creative business sustainable, no matter what […]
I get it. A free email account can be soooo attractive when you’re starting out. You’re watching every penny and you don’t want to spend on anything you don’t need to. I know, because I was totally the same! But what you might not realise is that your free email address is holding you back […]
In just three months Pinterest gets the same amount of traffic to my website as every other social media platform and search engine COMBINED!
Pinterest is broken. It’s not for me. Pinterest doesn’t work for businesses. It’s only about wedding planning and interiors. I’ve heard all these things said about Pinterest. And the thing is, none of them are true. Yes, Pinterest is partly about weddings and interiors, but that’s FAR from the full story. In fact, if you […]
Instagram, Facebook, Twitter. No doubt you’ll have considered all of these when it comes to getting your business out there and finding new customers. But have you ever thought about using Pinterest? Yes, you know, that platform where everyone goes and plans their weddings or their home renovation projects? Or just occasionally might look up […]