INSPIRING AND EDUCATING JEWELLERS
Yup, it’s that time of year again…where we start to think about Christmas…and how to make the most of the busy shopping period. Chances are you might have already mapped out your Christmas plans, what products you’re going to offer, where you’re going to sell them. But I guarantee there’s one thing that you might […]
Don’t you just lurrrve hashtags? Eh? What do you mean, you don’t see the point of them?! There’s just SO much you can do with hashtags, that I bet you don’t even realise you’re not using them to their full potential. I’m guessing you put a load of hashtags in your posts and cross your fingers […]
I’m going to jump straight in and address the elephant in the room (hope you don’t mind me being direct, but that’s kinda my style!) So how’s business? Have things been really tough recently? If so, you’re not alone. So many makers rely on selling their work in shops, markets and fairs. Which was working […]
There’s no doubt. Growing an email list is THE most important thing you can do for your business. If you have an engaged email list then you have got a group of fans ready and excited to buy your next product. It’s the number one way to make your creative business sustainable, no matter what […]
I get it. A free email account can be soooo attractive when you’re starting out. You’re watching every penny and you don’t want to spend on anything you don’t need to. I know, because I was totally the same! But what you might not realise is that your free email address is holding you back […]
In just three months Pinterest gets the same amount of traffic to my website as every other social media platform and search engine COMBINED!
Pinterest is broken. It’s not for me. Pinterest doesn’t work for businesses. It’s only about wedding planning and interiors. I’ve heard all these things said about Pinterest. And the thing is, none of them are true. Yes, Pinterest is partly about weddings and interiors, but that’s FAR from the full story. In fact, if you […]
Instagram, Facebook, Twitter. No doubt you’ll have considered all of these when it comes to getting your business out there and finding new customers. But have you ever thought about using Pinterest? Yes, you know, that platform where everyone goes and plans their weddings or their home renovation projects? Or just occasionally might look up […]
Ok, hands up. Honesty time. Who went and set up an Instagram account for their business because, well, someone told you should? Did someone say to you, “You sell your stuff? Well you need to be on Instagram then.” And then did you just go and set up your account, but not really know why? […]
If you’ve been using Instagram for a while and not getting results, I hear you. It can be tricky if things aren’t working for you and you can’t understand why. But it could just be that you’ve got the wrong information! Believing the wrong things about Instagram will get you the wrong results. But with […]